Shift Esperanza.
A regenerative eco-village development in Nosara, Costa Rica, designed for conscious creatives and seekers of meaningful living. But while the intention was bold, the brand story hadn’t yet caught up. There was a disconnect between the founder’s vision and how the world perceived the project. They needed a new level of clarity, cohesion, and commercial traction.
our work.
Scope: Brand strategy · Marketing direction · Website revamp · Team leadership · Sales materials · Editorial magazine & newsletter
Beth became the team’s first Marketing Director, leading brand strategy for over 2.5 years in partnership with the founder. She transformed the brand’s identity for international expansion while maintaining its core values. The result was a globally relevant brand with a compelling narrative, attracting aligned buyers and collaborators seeking a deeper lifestyle proposition.
Results Highlights
Built the email list from 0 to 2,000+ qualified global leads
Launched “Interconnected,” a thought-leadership magazine + monthly newsletter
Newsletter open rate consistently over 50%, with 4.7% CTR
Hired and led a new marketing team of 5 (including 2 full-time on-site staff)
Created and implemented an international go-to-market strategy
Designed all brand assets: investor decks, brochures, digital touchpoints
Led a full website restructure and design, leading to increased website traffic from ±300 to 1,200+ monthly visitors.
Developed full brand strategy and oversaw execution end-to-end
Let’s shape your next chapter
with clarity, resonance, and results that last.
Whether it’s a bold repositioning, a strategic launch, or a story waiting to be sharpened, we’d love to help you bring your next chapter to life.