As the global wellness industry matures, a quieter, more grounded movement is taking root in Britain. From coastal escapes in Salcombe to therapeutic retreats in Norfolk, the UK is reclaiming its place as a meaningful destination for soulful, place-led wellbeing. In this article, Beth explores what’s driving this shift, highlights boutique brands leading the way, and shares why now may be the perfect moment to expand into Britain.

If you’ve ever hired a freelancer, agency, or marketing “expert” only to feel underwhelmed (and out of pocket), you’re not alone. In this founder’s guide, I break down how to find quality marketing support that actually works—what to look for, what to avoid, and how to choose a partner who’ll bring traction, not just talk.

Most founders think their brand is the visuals - a nice logo, a colour palette, a few words on a website. But without strategy, those surface elements rarely stick. In this article, we break down what brand strategy actually is, why skipping it is the most common (and costly) mistake founders make, and how to build a foundation that turns your venture into a brand people believe in.