Insights.
A collection of strategic reflections, case studies, and behind-the-scenes thinking from Beth Anne & Co. These are the ideas shaping the next wave of visionary spaces and soulful hospitality.
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Why Brand Strategy Is the Missing Link Costing Visionary Founders Thousands
Most founders think their brand is the visuals - a nice logo, a colour palette, a few words on a website. But without strategy, those surface elements rarely stick. In this article, we break down what brand strategy actually is, why skipping it is the most common (and costly) mistake founders make, and how to build a foundation that turns your venture into a brand people believe in.