BIEN ETRE.
Bien Être began as a boutique retreat company with a mission to bring together soulful high performers through curated, wellness-led experiences in extraordinary locations. But when the world shut down six months after launch, we pivoted. We had no investor backing, no ad spend, and no brand awareness. Just an idea, a vision, and a blank canvas. What emerged was something even more powerful: a global online members’ circle, offering meaningful connection, editorial richness, and elevated online event curation.
our work.
Beth co-founded Bien Etre and served as Head of Marketing, responsible for crafting the brand from the ground up. With no investor backing or ad spend, she designed and executed a full organic growth strategy — built entirely on brand magnetism, editorial content, and authentic community-building.
She led the brand strategy, naming, identity, messaging, content architecture, and digital experience. As the business pivoted from in-person retreats to a fully digital membership platform, Beth reimagined the offering, developing a virtual retreat format, curating online events, and launching a content hub for members across 40+ countries. All without ever compromising on the elegance or exclusivity of the original brand vision.
Results Highlights
Pivoted successfully from retreat company to global online members’ circle within the first year
Grew to over 500 members in 40+ countries through organic strategy alone
Built and led the entire brand strategy, positioning, and visual identity
Created a virtual retreat model and online content hub that retained luxury and intimacy in a digital format
Achieved major press milestones, including inclusion in the Tatler Address Book and Rolls-Royce Club’s Annual Art Book
Developed a trusted, high-calibre brand that attracted early adopters, tastemakers, and prestigious partners
kind words.
“Beth is a 5-star marketing whiz, an inspiring leader and entrepreneur, and someone who has the grit and good heart to create remarkably positive results for any brand. As a non-executive director, I watched Beth grow the Bien Etre brand from scratch, growing memberships from 40+ countries, in less than two years. She creates opportunities for high-end brands, including having the highly prestigious Rolls Royce Club offer partnership opportunities. As a director, I witnessed Beth develop, maintain and grow relationships with CEOs, Founders, consultants and thought leaders across multiple sectors, including the financial, wellness, lifestyle and consulting sectors. I strongly support Beth's career choices and recommend her to any organization, without hesitation.”
– David Rand, Director of the Art of Wisdom & Molasky Ventures.
Let’s shape your next chapter
with clarity, resonance, and results that last.
Whether it’s a bold repositioning, a strategic launch, or a story waiting to be sharpened, we’d love to help you bring your next chapter to life.