Naya Nosara.
Formerly known as Driftwood, Naya Nosara began as a simple glamping hotel in the heart of the jungle. When new owners took over, they envisioned something more refined — a high-end, soulful sanctuary that could attract discerning guests and host transformative retreats. But to speak to a higher-caliber audience, the entire brand needed to evolve — from name and narrative to digital presence and guest journey. Beth Anne & Co. was brought in to lead the full rebrand, shaping a new identity that felt both elevated and emotionally resonant.
our work.
Scope: Full rebrand · Naming + positioning · Website creation · Brand identity development · Messaging & tone of voice · Instagram & Facebook relaunch · Email marketing · Guest experience design · Audience refinement
Over the course of a year, Beth partnered closely with the co-founders to transform Naya from the inside out. She led the renaming of the property, defined the new brand identity, and built a website that reflected the property's elegance and soulful intent.
To ensure alignment with a more elevated audience, she refined the messaging, tone, and guest experience, curating every detail to match the expectations of privacy-seeking, wellness-driven travelers. She also relaunched the property’s Instagram, Facebook, and email marketing to drive visibility and build community.
Results Highlights
Rebranded the property from Driftwood to Naya Nosara, including name, strategy, and voice
Repositioned the brand to appeal to a more refined, soulful, and high-value audience
Developed a full brand identity in collaboration with the co-founders
Designed and launched a new website to reflect the boutique transformation
Relaunched Instagram and Facebook with cohesive visuals + messaging
Built an email marketing strategy to drive guest engagement and retreat interest
Curated a high-touch guest experience aligned with wellness and luxury
Served as lead brand and marketing consultant for over a year
kind words.
“Working with Beth has been one of the best investments for the future of our business. She and her team have been present and supportive through both exciting and challenging moments. In addition to being a true professional, Beth is a very kind and honest person to work with.”
— Marguerite Mott, Co-Founder of Naya Nosara.
Let’s shape your next chapter
with clarity, resonance, and results that last.
Whether it’s a bold repositioning, a strategic launch, or a story waiting to be sharpened, we’d love to help you bring your next chapter to life.