Teatro Amador.
Teatro Amador is one of Central America’s most iconic cultural venues: a restored heritage building turned state-of-the-art event space in the heart of Panama City. When Beth stepped in as fractional Marketing Director, the brand had gone quiet, losing relevance with a new generation of locals and travelers. Beth was brought on to breathe life back into the brand, redefine its strategic direction, and help it reclaim its place as the city’s most exciting after-dark destination.
our work.
Scope: Brand strategy · Rebrand · Website design · Editorial content strategy · Team leadership · Fractional Marketing Direction
Beth served as Teatro Amador’s fractional Marketing Director for over 2.5 years, leading the full rebrand of Panama’s most iconic heritage venue. Working closely with the ownership team, she reimagined the brand identity, website, and strategic direction to modernize the space’s appeal and reconnect with its audience. As part of a long-term growth plan, she conceptualized and launched The Beat — an editorial blog designed to position Teatro Amador as the go-to cultural and nightlife destination in Panama City.
Results Highlights
Led the full rebrand and brand strategy to reposition Teatro Amador as a contemporary cultural landmark
Designed and launched a new website with improved design, UX and storytelling
Created the concept for The Beat — a branded editorial blog designed to serve as a TimeOut-style nightlife and events guide for Panama City
Oversaw the in-house marketing team and equipped them with the strategy to continue scaling brand awareness
Delivered a long-term content and campaign roadmap to drive engagement and build a loyal audience
kind words.
“Beth has proven to be an exceptional Marketing Director during her tenure. Her ability to quickly assess the market landscape and understand the venue’s unique position as a heritage landmark and state-of-the-art event space was key in driving renewed relevance and strategic clarity. Over the course of her engagement, Beth successfully led the rebrand, redesigned the website, and introduced bold new ideas like The Beat; a curated editorial platform designed to position Teatro as the heartbeat of Panama’s cultural scene. Her leadership, creative thinking, and meticulous execution left a lasting mark on the business and brand. Beth is a true asset to any team looking to blend strategic marketing with meaningful growth.”
— Lorenzo Robles, General Manager of Tantalo Group, Panama City.
Let’s shape your next chapter
with clarity, resonance, and results that last.
Whether it’s a bold repositioning, a strategic launch, or a story waiting to be sharpened, we’d love to help you bring your next chapter to life.