Kathy Richardson.
Kathy is an experienced and highly respected voice in the world of yoga, anatomy, and embodied movement. But like many multifaceted founders, her offerings were difficult to articulate, and her brand didn’t reflect the depth or uniqueness of her work. She needed help expressing her true value and communicating it clearly to the world.
Our goal was to bring her vision into sharper focus: to craft a brand that truly captured her expertise, her methodology, and her presence - and to do so with elegance, coherence, and confidence.
our work.
Together, we worked through a brand clarity process to help Kathy define what made her distinct in a crowded space. We refined her messaging, restructured her offerings, and created a brand identity that felt like a true reflection of her essence. I then led the full redesign of her website to showcase her multidimensional expertise - from retreats to trainings to her signature method, DanceFlow.
Results Highlights
Clarified and elevated Kathy’s brand positioning across disciplines
Defined her signature offering (DanceFlow) and integrated it into her broader brand
Crafted a cohesive messaging framework that brought clarity to her complex skillset
Led the full rebrand and design of a refined, elegant website experience
kind words.
“Beth was just wonderful to work with. She is a problem solver by nature and somehow managed to make sense of all of my ideas, making them coherent, marketable, and beautifully presented on my website. Her flexibility and openness to the project made for a collaborative approach where I really felt like my ideas and desires were taken on board. Her professionalism and extensive knowledge in her field of work has resulted in not just a beautiful website, but so much more confidence in my brand, offering and career.”
– Kathy Richardson, Yoga Teacher, Retreat Leader, Creator of DanceFlow
Let’s shape your next chapter
with clarity, resonance, and results that last. Whether it’s a bold repositioning, a strategic launch, or a story waiting to be sharpened, we’d love to help you bring your next chapter to life.