work with us.

We work with a select group of founders ready for evolution, whether that’s repositioning an existing brand, launching something entirely new, or creating traction in a shifting market.

Our approach is flexible, high-touch, and designed around you. You’ll work directly with Beth as your strategic partner, with collaborators brought in only when they elevate the outcome.

“Beth is a true asset to any organization, looking for strategic marketing and business growth. Her innovative ideas and meticulous attention to detail have left a lasting positive impact on the hotel's marketing operations.”

— Lorenzo Robles, General Manager at Tantalo Hotel, Panama City.

Why work with us?

Resonance Over Noise. Strategy Over Guesswork.

We don’t just tell you what to say, we uncover what makes your brand truly resonant and translate that into traction, growth, and long-term category leadership.

At the heart of our work is our tried and tested Resonance Method™: a brand-led framework built to align business strategy with emotional impact.

We combine:

  • Brand Psychology – extract your deepest differentiator so you stand out for what you do best

  • Consumer Neuroscience – tap into what drives connection and build emotional affinity

  • Growth Strategy – create brand-first roadmaps that drive long-term growth

  • Positioning Expertise – to ensure you’re not just different, but preferred

  • Category Design – to help you redefine your space and lead it

Because brand clarity isn’t just about how you look — it’s about how you lead.

Three ways to work together.

Flexible. Intentional. Built for Where You Are.

1.

Strategic Sprint

A fast, focused brand or business clarity accelerator.

Ideal for early-stage founders or solopreneurs in search of clarity. We move quickly to align your vision, audience, and value into a sharp, resonant strategy.

→ 2–4 weeks
→ Deliverables: Positioning, messaging framework, brand direction

2.

Project Partnership

A deep dive into brand and growth strategy.

For companies or personal brands ready to launch, scale, or rebrand with intention. We define and build your entire ecosystem, from go-to-market to storytelling to internal alignment.

→ 6–12 weeks
→ Deliverables: Custom scope (e.g. brand platform, website brief, comms plan, rollout strategy)

3.

Ongoing Advisory

Your strategic partner, on call.

For established brands ready for consistent traction, refinement, and growth. Beth steps in as your fractional CMO - driving momentum, managing creative partners, and guiding expansion.

→ 3+ months
→ Deliverables: Retainer-based advisory and execution oversight

A woman sitting at a wooden table in a cozy, sunlit room, talking on a cellphone, writing notes, with a pink laptop open in front of her, a potted plant nearby, and a green sofa in the background.

4.

Experience Audit

Immersive, on-site brand and guest experience review.

Designed for boutique resorts, hotels, and wellness spaces seeking to elevate every touchpoint.

Beth visits your property and experiences it exactly as a guest would — evaluating everything from the scent on arrival to your logo placements, menu design, signage, internal comms, and sensory branding.

You’ll receive a detailed experience audit with high-impact recommendations across brand execution, messaging, guest journey, and brand-led upsell opportunities.

→ Duration: 2–4 days on-site + 2 weeks for report
→ Deliverables: Strategic Experience Report + 1-hour debrief session.

Let’s shape your next chapter.

Whether it’s a bold repositioning, a strategic launch, or a story waiting to be sharpened, we’d love to help you bring your next chapter to life.