about us.

Beth Anne & Co. is an international brand-led growth consultancy partnering with visionary, wellness-driven real estate and hospitality ventures.

From regenerative developments to rejuvenating resorts, we collaborate with soulful founders, crafting spaces of purpose and transformation, to uncover what makes them magnetic and build the strategy to scale it.

Whether launching a new project, rebranding to meet shifting markets, or preparing for your next growth phase, we help extract your edge and grow your impact.

Together, we build more than just businesses and brands; we curate experiences, communities, and movements.

At the heart of our work is our proprietary Resonance Method™, a strategic framework that blends positioning, psychology, and commercial strategy to reshape brands that attract the right audience, earn industry authority, and lead with authenticity.

It’s time to scale strategically, stand out in saturated markets, and lead your category to become the obvious choice.

Our Unique Philosophy.

Resonance is our metric.

We believe the most magnetic brands are built from the inside out — aligned with their founders’ deepest clarity and designed to spark connection.

We don’t follow templates. Instead, we uncover the signal beneath the noise and shape brands that are both felt and followed.

Our proprietary Resonance Method™ integrates brand identity, business model, and go-to-market momentum to create strategic elegance — the kind that moves people.

meet the founder.

Beth O’Brien-Gore is a Chartered Marketer, Brand & Growth Strategist, Fractional CMO, and trusted partner to developers, hoteliers, and entrepreneurs working at the intersection of real estate, wellness, and creativity.

Her experience spans high-end developments, boutique hospitality, and agency leadership, having shaped the brand and marketing strategies for everything from sustainable resorts in Central America to design-forward properties in Europe.

As the founder and lead consultant at Beth Anne & Co., Beth leads every engagement personally, bringing in a curated circle of collaborators — designers, agencies, and specialists — only when they elevate the outcome. This flexible model keeps the work intimate, intentional, and entirely built around your needs.

A woman with short hair smiling and sitting on a wooden chair in a home office, looking over her shoulder at the camera. There is a computer monitor on the desk and houseplants near the window.

“Beth is a 5-star marketing whiz, an inspiring leader and entrepreneur, and someone who has the grit and good heart to create remarkably positive results for any brand.

As a non-executive director, I watched Beth grow the Bien Etre brand from scratch, growing memberships from 40+ countries, in less than two years. She creates opportunities for high-end brands, including having the highly prestigious Rolls Royce Club offer partnership opportunities. As a director, I witnessed Beth develop, maintain and grow relationships with CEOs, Founders, consultants and thought leaders across multiple sectors, including the financial, wellness, lifestyle and consulting sectors. I strongly support Beth's career choices and recommend her to any organization, without hesitation.”

– David Rand, Director of the Art of Wisdom & Molasky Ventures, Aug 2022.

The Story Behind the Strategy

I began my career at Domus Nova, a boutique estate agency in Notting Hill known for its obsession with design. That’s where I first discovered how powerful branding and aesthetics could be — especially in real estate.

From there, I took on my first solo marketing role at Saxbury, a sister company focused on serviced apartments and apart-hotels. As the only marketer on the team, I had to figure out everything from strategy to execution — and I did, while studying marketing with the Chartered Institute of Marketing (CIM). That’s where the real love affair began.

I moved to the agency side at Siren Design, where I ran marketing campaigns for around 40 commercial real estate clients at a given time. There, I learned how to bring even the most “boring” assets — like office buildings — to life with creativity, brand storytelling, and emotional resonance.

In 2018, I launched my own brand — Bien Être, a wellness and personal growth company that grew to over 500 members across 40+ countries through organic content alone. It was featured by Tatler, National Geographic, House of Coco, Psychologies Magazine, Sheerluxe, and ultimately selected by the Rolls Royce Club as an “exceptional brand” in their Platinum Jubilee publication.

I closed Bien Être shortly after that — not because it wasn’t working, but because I had discovered my true calling: building brands like that for others.

Since then, I’ve worked with real estate developers, retreat founders, and high-end hospitality brands to align their vision, refine their positioning, and bring their projects to life through brand-first growth strategy.

Two women sitting at a wooden outdoor table, smiling and laughing while using laptops and a smartphone, in a garden setting with trees and greenery in the background.

Credentials & Approach

  • Chartered Marketer, with CIM Level 4 and Level 6 Diplomas

  • 10+ years’ experience across B2B, B2C, and B2B2C sectors

  • Strategy-first, design-conscious, emotionally intelligent

  • Global experience across the UK, US Europe, and Central America

  • Fluent in English and French, with working knowledge of Spanish and Italian

We believe the best brands aren’t built to compete, they’re built to lead.

And leadership isn’t about shouting louder, it’s about standing more clearly in your truth. That’s where our work begins.

If you’re launching something new, repositioning something powerful, or scaling a soulful brand, we’d love to connect.