Solindo Stays.
Nestled above the coastline in the rising destination of Marbella, Costa Rica, Solindo Stays is an ocean-view wellness resort designed for rest, renewal, and reconnection. As the first resort of its kind to emerge in the area, it held immense potential — but launching into an untouched market meant the brand needed definition, clarity, and strategic depth from the start.
Beth Anne & Co. partnered with founder Georges Karam to shape the brand from the ground up, ensuring that when Solindo launched, it did so with presence, resonance, and a clear market position.
our work.
Scope: Brand strategy · Messaging framework · Brand identity refinement · Website redesign · Marketing strategy · Launch campaign design + execution · Pre-launch brand consulting
Beth worked directly with Georges to develop a magnetic, high-integrity brand rooted in place and purpose. She led the full brand strategy and messaging framework, reimagined the visual identity and logo, and redesigned the website to match the grounded beauty and exclusivity of the ocean-facing resort.
She also created Solindo’s 6-month marketing strategy, including channel planning, campaign themes, and content direction, and played a hands-on role in designing and executing the resort’s launch campaign to bring the vision to market with intention and traction.
Results Highlights
Created the full brand strategy and messaging framework
Refined and modernized the logo and visual identity
Completely redesigned the website to reflect the soul and standard of the resort
Positioned Solindo as the first-ever wellness resort in Marbella
Designed a complete 6-month marketing strategy across digital and on-site touchpoints
Developed and helped execute the launch campaign to bring the brand to market
Served as a strategic brand partner throughout the pre-launch and launch phases
kind words.
“Beth was instrumental in helping us shape the Solindo brand from the ground up. She led the development of our full brand strategy and positioning — defining our identity as the first ocean-view wellness resort in the Marbella area. She refined our messaging with real depth and clarity, refreshed our logo, and led the complete redesign of our website to reflect the spirit of the brand. She also supported the launch of our digital presence, including our social media revamp. Her ability to bring structure, beauty, and strategic direction to a new brand is something I truly valued throughout the process.”
— Georges Karam, Founder of Solindo Stays.
Let’s shape your next chapter
with clarity, resonance, and results that last.
Whether it’s a bold repositioning, a strategic launch, or a story waiting to be sharpened, we’d love to help you bring your next chapter to life.