Moana Surf Resort.
Moana Surf Resort is a secluded surf resort in Nosara, Costa Rica, known for its intimacy, surf-centered lifestyle, and impeccable service. With a clientele that includes top Hollywood actors and high-net-worth individuals, the brand needed to reflect its true value: privacy, presence, and understated luxury.
But its previous identity lacked resonance. The website didn’t match the calibre of the guest experience, and the brand wasn’t telling the right story. Beth Anne & Co. was brought in to reposition Moana with elegance and discretion, crafting a digital and brand presence that reflected the sanctuary it truly is.
our work.
Scope: Brand positioning · Messaging strategy · Website restructure + copy direction · Audience refinement · Digital strategy · Luxury guest experience alignment
Over the course of a year, Beth worked closely with Moana’s founder to refine the brand at every touchpoint — from narrative to navigation. She led the complete restructuring and redesign of the website, ensuring it spoke directly to a privacy-conscious, discerning audience without ever feeling flashy or exposed. The work included tone-of-voice refinement, layout direction, and guidance on how to tell Moana’s story with both restraint and emotional resonance.
The result: a brand experience as calm, curated, and magnetic as the resort itself.
Results Highlights
Repositioned the brand to speak to high-net-worth, privacy-focused travelers
Restructured and redesigned the entire website for clarity, elegance, and luxury alignment
Refined messaging and tone of voice to reflect exclusivity and emotional depth
Guided internal strategy to strengthen brand appeal without compromising discretion
Collaborated with the founder over a year-long strategic partnership
Let’s shape your next chapter
with clarity, resonance, and results that last.
Whether it’s a bold repositioning, a strategic launch, or a story waiting to be sharpened, we’d love to help you bring your next chapter to life.